摘  要
兰德酷路泽柴油版在汽车日益增多的今天,汽车行业的产值在国民生产中占有极其重要的地位。这就使得汽车销售商们费尽心机推销自己的品牌。这其中就包括汽车营销方面的技巧和策略。市场调查是汽车营销中一个不可缺少的环节,市场调查的方式技巧也多种多样。汽车市场营销调查指对汽车客户及其购买能力、购买对象、购买习惯、未来购买动向和同行业的情况等方面进行全部或局部了解,是汽车企业营销活动的出发点。市场细分也是现代营销中一个重要的方面,同时它与市场调查有着重要的联系,市场调查是市场细分的重要依据。
【关键词】:营销 汽车市场 市场调查 现代领动和朗动哪个好市场细分傲虎 目标市场
6月汽车销量

ABSTRACT
With the increasing number of cars today, the output value of the car industry occupies an important position in national product, which makes car dealers go to great pains to promot
e their own brand. So they should have some skills and strategies in Automobile Marketing. Market research is an essential step in Automobile Marketing. There are also many different ways and skills in this marketing process. Automobile marketing investigations refers to make a thorough or partial understanding of the customers and their purchase abilities , purchasing objects, purchasing habits, purchasing trends  in the future and also the condition of the industry , which is the starting point in the marketing activities of automobile enterprise. Market segmentation is also an important aspect of modern marketing, and it has great relations with market research. Market research is the crucial basis of market segmentation. Ford car King Lee. Iacocca and Toyota entered American market successfully whose both premise is doing a lot of serious and meticulous market surveys.
【Key words】: Marketing, Automobile market, Market research, Market segmentation, target market

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