Nissan Motor Co., Ltd.
Company Profile
Publication Date: 28 May 2010
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245 5th Avenue
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汽车cd碟片2 Park Street
EC1R 3DA
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15万左右的商务车New Y ork, NY 10016
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酷熊价格
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TABLE OF CONTENTS
Company Overview (4)
Key Facts (4)
5Nissan Motor Co., Ltd.
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T ABLE OF CONTENTS
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COMPANY OVERVIEW
Nissan Motor is engaged in the planning, developing, manufacturing, and marketing of passenger automobiles, automobile parts, and forklifts.The group has significant operations in Japan, North America, and Europe. It is headquartered in T okyo, Japan and employs about 175,800 people.The company recorded revenues of JPY8,436,974 million (approximately $84,370 million) in the financial year ended March 2009 (FY2009), a decrease of 22.1% compared to FY2009.The operating loss of the company was JPY137,921 million (approximately $1,379 million) in FY2009, as compared to an operating profit of JPY790,830 million (approximately $7,908 million) in FY2008.The net loss was JPY233,709 million (approximately $2,337 million) in FY2009, compared to a net profit of JPY482,261 million (approximately $4,823 million) in FY2008.KEY FACTS
Nissan Motor Co., Ltd.
Head Office 1-1 T akashima 1-chome
Nishi-ku
Y okohama-shi
Kanagawa 220-8686
JPN
81 45 523 5523Phone
Fax
www.nissan-global
Web Address 8,436,974.0
Revenue / turnover (JPY Mn)
March Financial Year End
175,766Employees
7201
Tokyo Ticker NSANY
OTC Bulletin Board Market Ticker
Nissan Motor Co., Ltd.
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Company Overview
SWOT ANAL YSIS
Nissan is one of the leading automotive brands in the world.The group has a wide geographic base.It has operations across Japan, the US, Canada, Mexico, Australia, New Zealand, South Africa, the Middle East, and Asia. In addition, the group is well diversified in terms of revenue generation from these geographies.The diversified geographical reach enables the group to cater to a varied customer base and benefit from opportunities present in various markets. However, a stringent competition in the global automotive market would further downward price pressure and adversely affect the group's financial condition and results of operations.
Weaknesses Strengths
Weak operating performance Strategic alliance with Renault
Downgrade of credit rating Global operations
Research and development activities
Threats Opportunities
Competition in the global automotive market Expansion of product line ups
Appreciating Japanese Y en against US Dollar
Growing opportunities in emerging markets
Investment in zero-emission technology Tightening emission standards
Strengths
Strategic alliance with Renault
The group maintains strategic relationship with Renault. By the end of FY2009, Renault held a 44.3%stake in Nissan, while Nissan owns 15% of Renault shares.The alliance is engaged in the automobile manufacturing and sales; as well as for automotive financing. In FY2009, the combined sales of Nissan and Renault totaled 6,090,304 vehicles (3,708,074 for Nissan and 2,382,230 for Renault).That gave the alliance a combined market share of 9.4%, placing it fourth among the major automobile groups across the world.The alliance jointly operates Renault Nissan, in which both Nissan and Renault have a 50% interest. It also operates RNPO (Renault-Nissan Purchasing Organization) and RNIS (Renault-Nissan Information Services). Both the companies share platforms, technologies,and best practices.
Furthermore, the alliance has taken a number of strategic initiatives in order to fuel its performance.I
n May 2008, Renault and Nissan announced an alliance partnership with the Indian auto manufacturer Bajaj Motors that will develop and market an ultra-low-cost car from 2011. Further, the alliance has also agreed to mass-market electric vehicles, and has already signed agreements with nations and Nissan Motor Co., Ltd.
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SWOT Analysis