市场是风云变幻的，用户的期望是越来越高，用户的需求也是不断变化，固定的权重如何才能准确的反映市场和用户的变化。以不变应万变的固定权重最大的好处莫过于比较方便应对CS考核了。然而厂家最终的目的在于发现真正的问题所在，扬长避短、尽善尽美，并非为了考核而考核。只有真实反映客户的意愿，以数据驱动来识别影响客户满意的重要因素，才能够达到真正的客户愉悦。
Besides the problems of high unification in the systems, the weighing unification in all professions is also a surprise. Could it be said that there is only one weighing standard for consumer satisfaction index in Chinese large automobile markets? Is it fair to different automobile brands?
The market is under a changeable situation. The consumers’ expectations are much higher and their demands are changeable. How does the changeless weighing reflect the varieties o
f markets and consumers? The ultimate advantage for unchangeable weighing is that it is convenient to deal with CS check. While the purpose of these firms is rather to find out real problems, to foster strength and circumvent weakness, to be perfectly satisfactory than to check for the sake of check. Only truly reflects the consumers’ demands and distinguishes the major factors which influence the consumer satisfaction index by data drive, can we meet the consumers’ demand indeed.
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