英文回答:
Glass Cleaner Promotion Plan.
1. Target Audience.
Car owners.
Vehicle maintenance professionals.
Households with vehicles.
2. Promotion Objectives.
Increase brand awareness.
汽车玻璃水 Generate sales leads.
Drive product trial.
Build customer loyalty.
3. Promotion Mechanics.
Buy One, Get One Free (BOGO) promotion: Offer customers a free bottle of glass cleaner with the purchase of one bottle.
Referral program: Incentivize customers to refer new customers by offering a discount or free product for each referral that results in a sale.
Loyalty program: Reward repeat customers with discounts, exclusive offers, and early access to new products.
Online advertising campaign: Utilize social media, search engine marketing, and display advertising to reach target audience and drive traffic to promotion landing page.
In-store promotions: Set up displays and demonstrations at automotive retail stores to showcase product and engage with customers.
4. Promotion Timeline.
Six-week promotion period with staggered launch dates to maximize impact.
5. Promotion Budget.
Variable, depending on factors such as campaign scope, advertising costs, and incentives offered.
6. Promotion Evaluation.
Track sales data, website traffic, social media engagement, and customer feedback to measure campaign effectiveness.
7. Communication Strategy.
Develop clear and concise messaging that highlights the value proposition of the glass cleaner.
Utilize multiple communication channels, including social media, email marketing, and in-store signage.
Emphasize the product's superior cleaning power, ease of use, and value for money.
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