学号：**********
2016 届本科生毕业论文（设计）
题  目：城市居民新能源汽车消费购买行为分析
        ——基于深圳市的调查
学院(系)：经济管理学院
专业年级：营销122班
学生姓名：***
深圳二手汽车
指导教师：***
合作指导教师：
完成日期：2016.5.3

城市居民新能源汽车消费购买行为分析
——基于深圳市的调查
作者：红    指导教师：王兆华
摘 要 ：在各国政府的大力推动下，世界汽车产业进入了全面的交通能源转型的时期，电动汽车进入了加速发展的新阶段。我国企业如何在电动汽车产业化这一可能会改变汽车行业竞争格局的突破性技术创新中掌握核心技术，充分利用自己在制造能力、零部件供应体系、营销渠道、服务网点和政策支持等互补资产方面的优势，赶超世界主要汽车巨头，让拥有中国自主知识产权的电动汽车成为市场上的主流产品，是一个值得深入研究的战略问题。本文采用问卷调查以及文献归纳法、统计分析等方法从从消费者的购买行为的角度分析我国电动汽
车企业的发展战略。本文首先阐述了相关研究背景与理论的前提下，接着分析了我国电动汽车的行业的发展现状与存在的问题，最后结合问卷调查结果对深圳市居民对新能源汽车消费购买行为进行了分析，阐述了影响深圳市居民购买新能源汽车的因素，根据这些因素提出了新能源汽车产业发展建议。
关键词 ：新能源汽车；消费购买行为；回归模型
Abstract ：The employment With the vigorous promotion of the governments of all countries, the world auto industry has entered a period of comprehensive transportation energy transformation, and the electric vehicle has entered a new stage of accelerated development. Our country enterprise how in electric vehicle industrialization this may change to master core technologies in automobile industry competition pattern of disruptive technology innovation, make full use of their in manufacturing ability, parts supply system, channel marketing, service outlets and policy support and complementary assets advantage, catch up with and surpass the world's major auto makers, have independent intellectual property rights of China's electric vehicles has become the mainstream products in the market, is a strategic problem worthy of in-depth study.
This paper analyzes the development strategy of electric vehicle enterprises in China from the angle of consumer's purchase behavior by means of questionnaire survey, literature review, statistical analysis and so on. This paper first describes the research background and theoretical premise, followed by analysis of the present situation of China's electric vehicle industry and the existing problems. Finally, according to the questionnaire results of Shenzhen residents of new energy automobile consumption purchase behavior analysis, this paper expounds the influence of Shenzhen city residents to buy new energy vehicles, according to these factors put forward new energy automotive industry development proposals.
Key words ：new energy vehicles; consumer buying behavior; regression model
1. 引言
1.1研究背景及意义