英语广告词范文4篇
(1) are you going grey too early? (你的乌发是否过早白了?)
(2) who does your hair? i do it myself. (谁为你理发?我都是自己做。)
(3) have you driven a ford lately? (你最近开过福待牌的车吗?)
(4) wouldn’t you really rather have a buick? (难道你不愿拥有一辆brick车吗?)
这些广告开头用疑问句，希望引起读者的思考与共鸣。
(三) 巧用祈使句
祈使句本身含有请求、号召人们做某事的意思，能有效地迎合消费者心理，实现广告的目的，因此，祈使句在广告中被巧妙及时的大量采用。如：
(1) give your clients the full picture of hong kong. (恭请浏览香港全貌)
祈使句本身有请求之意，用在此处，妙笔生辉。
(2) have a little fruit after dinner. (饭后请吃点水果。)
这一则果汁饮料广告，以提议的方式，委婉地鼓励读者购买其产品。
(3) let you in a world of wonder: pictorial of science. (让你生活在一个奇异的世界里：pictorial of science)
这是《科学画报》pictorial of science的广告。寥寥数语使万千世界呈现在你的眼前，读来令人神往。
(4) get the feeling. (身临其境。)
这是《运动画报》sports illustrated的广告，口语化极强，仅仅三个词组成的祈使句却很富有感染力，引人入胜。
(5) give your hair a touch of spring. (给你的头发一缕春。)汽车画报
这无疑是一种护发剂的广告。spring 既指颜又指头发的弹性。一语双关，读来令人神往。
三、 广告英
语的修辞
广告英语的修辞是基于词、句功能上的一种表达技巧，修辞手段的使用往往决定着广告的创意与效果。广告英语的修辞特点主要有如下几种。
(一) 比喻(figure of speech)
比喻能使广告语言生动形象，增强读者的形象思维。如：
(1) the born leader. (天生的领导者)
此句暗示产品生来居领导地位，当然是优秀产品。
(2) what’s on your arm should be as beautiful as who’s on it. (带在你手臂上的东西应该和你手臂上的人儿一样美。)
citizen 手表广告，运用明喻修词方式，形象生动。
(3) what it’s like to be small but good. (麻雀虽小，肝胆俱全。)
言下之意是“旅馆虽小，服务周到。
(二) 拟人(personification)
把物写成人，使之有生命力、个性和情感。如：
(1) it’s for your lifetime.(你人生的伴侣。)
将手表写成人，且与你朝夕相伴，仿佛是你的情人。
(2) time will tell. (时间是会作证的。)
时间都会出来作证，说明该产品经久耐用，经得起时间的考验。
(3) flowers by interflow speak from the heart. (鲜花是发自内心的表达。)
用拟人的修辞法，衬托了鲜花勃勃生机，使花具有了人情味。
man always remember love because of romantic only!(marlboro) 男人只记住浪漫的爱情!(万宝路)
nothing can come of nothing .(莎士比亚) 物有其本，　事有其源。
one world, one dream.(北京奥运会) 同一个世界,同一个梦想.
take time to indulge. 尽情享受吧!(雀巢)
time is what you make of it.(swatch) 天长地久。(斯沃奇手表)
make yourself heard.(ericsson) 理解就是沟通。(爱立信)
engineered to move the human spirit.(mercedes-benz) 人类精神的动力。(梅塞德斯-奔驰)
intelligence everywhere. 智慧演绎，无处不在。(摩托罗拉手机)
fresh-up with seven-up.(seven-up) 提神醒脑，喝七喜。
connecting people.(nokia) 科技以人为本。(诺基亚)
for the road ahead.(honda) 康庄大道。
the relentless pursuit of perfection.(lexus) 追求完美永无止境。(凌志汽车)
communication unlimited.(motorola) 沟通无极限。(摩托罗拉)
focus on life.(olympus) 瞄准生活。(奥林巴斯)
the new digital era. 数码新时代。
seeing is not believing (hollywood) 视觉创新影(好莱坞)
a diamond is forever. 钻石恒久远,一颗永流传.
english means science, english means peace.(english) 英语意味着科技, 英语意味着和谐。
the relentless pursuit of perfection. 不懈追求完美。 (凌志轿车)
it`s not enough that we do our best, we have to do what`s required. 人尽其力，力尽其能。 (荣威轿车)
come to where the flavour is. marlboro country. 光临风韵之境——万宝路世界。(万宝路)
world in hand , soul in cyber. (microsoft) 掌中乾坤, 梦之灵魂。 (微软)
to me， the past is black and white， but the future is always color. 对我而言，过去平淡无奇;而未来，却一直是彩的(轩尼诗酒)
every time a good time 更多欢笑更多欢乐就在麦当劳
advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service。 “while now central to the contemporary global economy and the reproduction of global production networks，it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production。 the formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create，organize and where possible control markets，especially for mass produced consumer goods。 mass production necessitated mass consumption，and this in turn required a certain homogenization of consumer tastes for final products。 at its limit，this involved seeking to create ‘world cultural convergence’，to homogenize co
nsumer tastes and engineer a ‘convergence of lifestyle，culture and behaviours among consumer segments across the world’。”
many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty"。 for these purposes，advertisements sometimes embed their persuasive message with factual information。 every major medium is used to deliver these messages，including television，radio，cinema，magazines，newspapers，video games，the internet and billboards。 advertising is often placed by an advertising agency on behalf of a company or other organization。
organizations that frequently spend large sums of money on advertising that sells what is not，strictly speaking，a product or service include political parties，interest groups，religious organizations，and military recruiters。 non-profit organizations are not typical advertising clients，and may rely on free modes of persuasion，such as public service announcements。