Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
Sample Answer 1:
Today, with a significant increase in the number of producers for various goods, not only do buyers have difficulty choosing favourable products but also competition between producers to persuade consumers has become hard and serious. Therefore advertisements play a key role in today’s marketing and so some people believe that the power of advertisements is the major incentive for the market growth of buying popular consumer products and the necessary needs of buyers are not very important. I agree with this opinion to some extent but I think the main reason for this increase in sales is people’s necessity, not advertisements. On the one hand, producers apply various methods to market their products for consumers. These days, if you see carefully around yourself, you will face tempting advertising slogans on a billboard on streets, on different types of media that surround you a
nd want to induce you to choose their goods. Companies spend a lot of money advertising the products and they use celebrities and famous people to bring their favours into their stories. These methods have been successful in some cases, especially for affluent people who want to be in fashion and able to afford luxurious goods such as houses, cars and jewellery. So this success is held in a limited circle. On the other hand, an intensive growth of sales of people’s main consumer products is as a result of increasing their needs to them. The role of advertisement in this area is confined to help the buyer choose the best products and not persuade them to buy unnecessary goods. When it comes to vital goods of living, people whether rich or poor do not pay attention to advertising messages that how much or many of these goods they buy. In conclusion, I think that is true the power of advertisement can make people buy their products but this power is limited to rich people and also unnecessary consumer goods so that the real needs of the society dictate the rate of sales.
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