摘要
伴随着经济的快速发展，世界人民物质水平的提高，汽车的人均拥有率逐年提高。作为最常用的交通工具，汽车已经成为现代社会的重要组成部分，汽车工业及相关产业链，已经成为社会、经济、文化等领域最重要的板块之一。然而与此同时，传统燃油汽车带来的诸多严重问题也困扰着人类的社会生活，并且日益加剧。两个最显著的问题是传统燃油汽车对不可再生能源的依赖，以及碳排放物对城市生活环境的污染。因此在我国政策的引导和鼓励下，大力发展新能源汽车成为中国步入可持续发展之路的重大举措。发展新能源汽车可以减少对不可再生能源的依赖，同时是环境保护事业的需要，是我国推动经济发展方向转型、促进经济增长的战略需要，也是我国汽车行业一次“弯道超车”的机会。我国的新能源汽车技术，从上世纪七十年代非常缓慢的积累，到2014年中国新能源汽车产业元年开始的飞速发展，技术已经逐步成熟，新能源汽车行业的发展成效已经初见端倪。一汽集团作为世界五百强企业，作为我国汽车行业举足轻重的大型国有企业，肩负着历史的重任、社会的责任。制造出中国第一台卡车和第一台轿车的一汽集团，在发展新能源汽车势在必行的大环境下，该如何面对机遇和挑战。本文献提出了目前一汽集团在新能源乘用车发展方面出现的问题——不适应新能源汽车的市场节奏，市场投放保守；新能源汽车产业建设的投资和整体资源配置保守；研发体系与生产制造和市场销售脱节等。从外部环境分析，政策方面，政府不断扶持和导向新能源产业发展；市场方面国内外各大车企都在产品转型和发力布局；社会文化方面，普通民众逐渐
接受并逐渐推崇环保理念的新能源汽车；经济性方面，对于用户而言新能源汽车的用电成本远低于汽油；技术方面，纯电动和混合动力技术日趋成熟。从内部环境分析，一汽集团体量庞大、组织机构复杂、部分职能重叠、工作流程冗长，
但员工学历和素质水平在国内汽车行业属于一流；硬件资源方面，一汽集团整体而言用于研发、生产制造的硬件较好；资金配置方面，近年来新能源汽车的研发和生产投入比较保守；技术能力方面，一汽集团掌握了一部分关键技术，需要进一步进行产品化。通过对一汽集团新能源乘用车发展战略的研究，实现合理的发展规划建议，以期一汽集团在新能源汽车领域更快速的适应汽车行业转型升级，使一汽集团开发和制造的新能源汽车商品取得更多的境内外销量，更出的执行国家的战略部署，更多的担负社会责任，秉持汽车行业发展良机，提高在国际汽车行业中的竞争力，促进企业可持续发展。
关键字：
新能源汽车，战略，一汽集团，纯电动汽车，混合动力汽车
Abstract
Research on the Strategic Development of
New Energy Passenger Vehicle in FAW
With the rapid development of economy and the improvement of the material level of the people in the world, the per capita ownership rate of automobiles has been increasing. As the most common means of transportation, automobile has become an important part of modern society, automobile industry and related industrial chain, has become one of the most important sectors in the social, economic and cultural fields. At the same time, however, many serious problems caused by traditional fuel vehicles also plague human social life and become increasingly intensified. The two most notable problems are the reliance of traditional fuel vehicles on non-renewable energy and the pollution of carbon emissions on urban living conditions. Therefore, under the guidance and encouragement of China's policy, the development of new energy vehicles has become a major step in the path of sustainable development. The development of new energy vehicles can reduce the dependence on non-renewable energy, at the same time it is the need of environmental protection, the strategic need of promoting economic development in China, promoting economic growth, and also the opportunity of "overtaking corners" in China's automobile industry. Our country's new energy vehicle technology, from the last century 70 's very slow accumulation, to 2014 China's new Energy automobile industry began the rapid development of the first year, technology has gradually matured, the new energy automotive industry has begun to develop results. FAW Group as the world's top 500 enterprises, as China's automobile industry is a major state-owned enterprises, shouldering the historical responsibilities, social responsib节能与新能源汽车产业发展规划
ility. FAW Group, which made China's first truck and first car, faced opportunities and challenges in the context of the inevitable development of new energy vehicles. The present paper presents the problems of FAW group in the development of new energy passenger cars--not adapting to the
market rhythm of new energy vehicles, the market is conservative, the investment of new energy vehicle industry and the overall resource allocation are conservative, and the research and development system is disjointed with manufacturing and marketing. From the analysis of the external environment, policy, the Government has been supporting and guiding the development of new energy industry; market aspects of domestic and foreign enterprises in the product transformation and power distribution; social culture, the general public gradually accept and gradually promote the concept of environmental protection of new energy vehicles; For users, the cost of electricity for new energy vehicles is much lower than that of petrol; technology, pure electric and hybrid power technology is maturing. From the internal Environment analysis, FAW Group large volume, organization complex, part of the function overlap, the work process is lengthy, but the staff education and quality level in the domestic automotive industry is first-class; hardware resources, FAW group for the overall development, production and manufacturing of the hardware better; In recent years, the development and production of new energy vehicles are more conservative; in terms of technical capability, FAW Gr
oup has mastered some of the key technologies and needs to be further products. Through to FAW group New Energy Passenger car development Strategy research, to achieve reasonable development planning proposals, with a view to FAW group in the field of new energy vehicles more quickly adapt to the automotive industry transformation and upgrading, so that FAW Group development and manufacture of new energy automotive products to achieve more domestic and foreign sales, better implementation of national strategic deployment, More social responsibility, uphold the opportunity to develop the automotive industry, improve the competitiveness of the international automotive industry, promote sustainable development of enterprises.
Keywords:
New energy vehicles, strategy, FAW Group, all-electric vehicles, hybrid cars
目录
第1章绪论 (1)
1.1研究背景与意义 (1)
1.2研究方法与内容 (4)
1.3理论基础和文献综述 (5)
第2章一汽集团新能源乘用车发展现状及问题分析 (7)
2.1新能源乘用车概述和发展概况 (7)
2.2一汽集团新能源乘用车发展现状 (12)
2.3一汽集团新能源乘用车发展存在问题 (13)
第3章一汽集团新能源乘用车发展战略环境分析 (14)
3.1一汽集团新能源乘用车发展外部环境 (14)
3.2一汽集团新能源乘用车发展内部环境 (24)
3.3一汽集团新能源乘用车发展SWOT分析 (27)
第4章一汽集团新能源乘用车发展战略制定及实施 (29)
4.1一汽集团新能源乘用车战略规划的目标 (29)
4.2一汽集团新能源乘用车发展战略的选择 (30)
4.3一汽集团新能源乘用车发展战略的实施 (31)
结论 (33)
参考文献 (35)
后记和致谢 (38)
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