Case Study: Tesla Motors
Continue Creating Self-driving cars or not?
Sayidana Brannan-Douglas  | Hamza Mahmood | Bowen Zheng
High Level Overview of the Problem
Main Sources of concern, % of respondents* * Based on responses by car buyers in China, Germany, Japan and S. Korea (n = 3500)
●Increased humans trust and reliance
on new systems.小康集团
●Adaptive cruise control often fails to
stop in the case of stationary objects.
上海车展地址●  3 out of 6 fatal accidents linked to
autopilot feature were associated with
Tesla’s car.
●Tesla’s in-house technology is not the
safest compared to its competitors
Sub-Problems of Problems To Address
●Safety陕西汽车销售
toyota霸道●Socio-Ethical
●Financial
Safety
Challenges
上海大众4s店
一汽大众新车Lack of LiDAR system
Flaw in Sensor Layout
Sub-optimal Performance of Car Computer