Introduction2 Our brand design has evolved over the course of our brand’s continuous development. The result is self-confident and striking — and effectively reflects our brand positioning and history. “The star always shines from above” is our guiding principle which describes our aims for our design as well as the brand. The star stands for Mercedes-Benz.
It shows us the way. This is why the star is always at the top in our new brand design. This interim guideline presents the characteristic design attributes of our new brand design along with a few application examples. Minor changes or additions may be made to the document prior to the publication of the official BDS “Brand Elements” guideline in November 2007.
bitautoContents3 1Design principles Page 4
2Brand mark Page 7
3Colours Page 19
4Typography Page 23
5Grid Page 28
6Layout system Page 33
7Imagery Page 37
50万轿车
半挂车图片8Applications Page 43
Brand elements
Design principles
1Design principles5 The star always shines from above.
The guiding principle of our new brand design.
The brand mark is the focal point
of our new brand design.
1.
The star always shines from above. 2.
The 2D star is used for reproductions.
二手北斗星The 3D star is used for physical applications.
3.吉利星越l
The proportions of the star and word mark are always 1 to 3.
尼桑途达2022款新款图片价格四驱