SV_20140002
上海大众汽车大众品牌
2014 年经销商试乘试驾车管理支持政策
Y2014 Policy of SVW VW Demo Car Management
China
上海大众汽车大众品牌试乘试驾车管理支2.0tsi持政策
Policy of SVW VW Demo Car Management
目的 Purpose：
To encourage dealers to implement and execute the criterion of Demo car Management well, bring excellent test drive service and exper奇瑞qq最新报价ience to potential customers to improve customer satisfaction and test-to-buy rate.
一、 试乘试驾车配置与支持原则 Principle of demo car configuration and support：
1.对象： 上 海 大 众 大 众 品 牌 全 体 特 许 经 销 商 、 授 权 直 管 直 营 店 / 城 市 展 厅 、 授 权直营店 / 城 市 展 厅 均有义务 按 标 准 配 置 试 乘 试 驾 车 辆 为 客 户 提 供 满 意09款迈腾 的 试 乘 试 驾 服 务 ， 提 高 客户满意度。
Object: All 4S, DMRRS/DCS, RRS/DCS and city-show room dealers of SVW VW brand have the duty to equip demo car to provide customers with excellent test drive service to improve customer satisfaction.
General rules: Demo car usually will be used for one year. If new model launch, SVW will
adjust the equipment time. The original demo car could quit only after the new car registers.
Configuration: The equipped demo car model and number will be noticed by
SVW. The first batch demo car of new comer will be noticed by SVW.
4.折扣支持：上海大众针对试乘试驾车依据综合检查结果全年给予经销商开票价 40%至-4%
的折扣政策，要求试乘试驾车必须上牌后按上海大众试乘试驾标准使用。参与返点计算 的车型是基于每个季度末登记在册的试乘试驾车辆。
Discount support: Dealers will enjoy 40%~-4% discount of demo car in relate to different
performance and use the demo car standardly. Discount will be gi起亚k3ven to all demo car registered in Demo尼桑多功能车 car management system in the end of each quarter.
5.绩效考核：根据每季度销售用户满意度 CSS，经销商神秘客户 MS 和现场检查 OQC 中 试乘试驾模块计算综合档次,按照不同的得分档次给以不同的折扣补贴，随公司季度返利 一起发放(折扣见下表)：
Performance assessment: SVW will calculate the discount level o华为激光雷达f score of CSS, MS and OQC each quarter. The concrete method as follows:
考评模块
Module
得分比例 X Ratio
得分区间
Level
Q1
discount
Q2
discount
Q3
discount
Q4
discount
全部
Total
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