郑州交通职业学院
毕 业 论 文
所属系别
tesla model s价格专业班级
姓 名
学 号
指导教师
撰写日期 2013 年 03 划痕月
摘 要
汽车网络营销是汽车营销中的一个全新领域，汽车消费者的复杂型购买行为及年轻化趋势使汽车企业可以通过网络营销活动促成营销目标的实现。本文以网络营销知识为基础，对我国汽车网络营销现状及优、劣势进行了分析，并对其发展对策进行了探讨：认为汽车企业依托门户网站和行业垂直网站开展网络营销，应用FEA高速免费通行时间网络整合营销传播、软文营销、口碑营销等网络营销策略，将有效提高企业营销活动的效率，增强市场竞争力。
关键词：汽车企业， 网络营销， 软文营销， 口碑营销， 企业， 德国曼顾客
荣威950怎么样Abstract
Automotive network marketing is a new field of automotive marketing, car complex consumer buying behavior and getting younger and younger auto companies can contribute to the realization of marketing objectives through network marketing activities.
Network marketing knowledge, China's automotive internet marketing, and the advantages and disadvantages are analyzed, and its development countermeasures were discussed: that the auto companies relying on portals and vertical sites to carry out network marketing, FEA network integrated marketing spread, soft paper marketing, word of mouth marketing network marketing strategy, will effectively improve the efficiency of the enterprise marketing activities, and enhance market competitiveness.
Key words: auto companies ,network marketing, the soft article marketing本田v6, word of mouth marketing, corporate, customers
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