Corporate Brand Logo Evolution Of Automobile Groups
A company’s brand is its most important asset. A brand is a leadership tool. A brand defines your business, products and services you offer. It is a guarantee of quality. Your brand helps your business establish a relationship with customers and define your position in the market. The brand makes a promise to customers and key stakeholders that must be delivered at every touchpoint.张富士夫
There are a lot of fascinating stories associated with companies’ logo histories. Below we share logo stories of some of the biggest automobile companies today. Be sure to let us know if I have missed anything!
目录
Corporate Brand Logo Evolution Of Automobile Groups    1
01. Alfa Romeo    2
02. Aston Martin    3
03. Audi    4
04. BMW    5
05. Buick    6
06. Cadillac    7
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07. Chrysler    9
08. Citroen    10
09. Fiat    11
10. Ford    12
11. Mazda    13
12. Mercedes-Benz    14
13. Mitsubishi    15
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14. Opel    16
15. Peugeot    17
16. Porsche    18
17. Renault    19
18. Rolls Royce    20
19. Saab    21
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20. Skoda    22
21. Volkswagen    23
22. Yamaha    24

01. Alfa Romeo
Alfa Romeo, the Italian car manufacturer, traces its beginnings to France. The company was initially founded as Società Anonima Italiana Darracq (SAID) in 1906 by the French automobile firm of Alexandre Darracq, with some Italian investors. After the partnership failed, one of the investors, Cavaliere Ugo Stella, moved the company and renamed it as Anonima Lombarda Fabbrica Automobili (Lombard Automobile Factory, Public Company) or A.L.F.A.
The first logo of ALFA was designed in 1910 by Romano Cattaneo, and has an interesting story. He was once waiting for a tram at the Piazza Castello station in Milan, when he was inspired by the Red Cross on the Milan Flag and the Coat of Arms of the Noble House of Visconti (the coat of arms featured a grass snake, biscione, with a man in its ja
淄博二手车ws, symbolizing “[to the] Visconti’s enemies that the snake [was] always ready to destroy”). The words ALFA and MILANO were written around the two symbols separated by two Savoia Dynasty Knots, to honor the kingdom of Italy.
In 1916, Neapolitan businessman Nicola Romeo bought the company and converted its factories to produce munitions and machineries for World War I. In 1918, the badge was redesigned by Giuseppe Merosi, to include the words ALFA and ROMEO (after the name of the owner Nicola Romeo). Post war, the company went back to producing car and was named after its owner as Alfa Romeo.


02. Aston Martin


Aston Martin is a British manufacturer of luxury sports car, which was found by Lionel Martin and Robert Bamford in 1913. Initially, the duo started to sell sports car made by Singer but later decided to make their own vehicles. Their first car was named Aston Martin, after the name of the owner Lionel Martin and the Aston Clinton Hill Climb Racing Course (one of their Singer cars, they sold earlier had won a race there).
In 1959 James Bond happened, and frankly the Aston Martin story cannot be told without Mr. Bond. In 1959, Ian Fleming put the super spy James Bond in an Aston Martin DB Mark III. When the movie was released in 1964, James Bond drove the upgraded supersleek silver Aston Martin DB5 in Goldfinger (1964) and Thunderball (1965) (complete with machine gun, passenger ejector seat, and revolving number plates!).


03. Audi
Audi is a German brand which produces cars and is a part of the Volkswagen Group. The company was founded as A. Horch & Cie by August Horch in 1899, and its origin has a very interesting story. August Horch, a German Engineer, was forced out of his own company in 1909, after which he continued to use the old brand name of Horch. However, his partner sued him for trademark infringement, and Horch was forced to look for a new name.
During a meeting at his business partner Franz Fikentscher’s apartment, Franz’s son came up with the name Audi (which is a Latin translation of Hoch, which means listen):
During this meeting Franz’s son was quietly studying Latin in a corner of the room. Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, “Father – audiatur et altera pars… wouldn’t it be a good idea to call it audi instead of horch?”. “Horch!” in German means “Hark!” or “listen”, which is “Audi” in Latin. The idea was enthusiastically accepted by everyone attending the meeting. (Source: Wikipedia, A History of Progress (1996) – Chronicle of the Audi AG)
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