东风d9洒水车
毕 业 设 计（论 文）
摘要
在现在竞争日趋激烈的今天，国内自主汽车产品的发展面临着很大的挑战。究竟如何才能保持以及提高国内自主汽车产品的竞争力，是国内许多自主汽车企业所面临的的最严重的问题。而奇瑞汽车产品良好的业绩无疑给国内众多的汽车产品带来了很大的鼓励。通过对奇瑞产品竞争的分析与研究，并成功吸取汽车汽车产品成功的经验，对他们解决自身产品竞争力的问题带来一些帮助。
本文以奇瑞汽车产品为原型，通过奇瑞产品对消费者的影响，奇瑞产品的组合策略的竞争力，奇瑞汽车产品的定价策略的竞争力，奇瑞汽车的促销策略的竞争力以及奇瑞产品分销策略的竞争力的选择着五个方面来对奇瑞汽车产品进行分析，同时考虑了环境对奇瑞汽车产品竞争力的影响借此寻提高国内砌筑汽车产品牌竞争力的方法。
在对奇瑞汽车产品竞争力的分析中，可以看出，奇瑞汽车产品所具有鲜明的个性以及在产品组合、产品价格、产品促销以及产品的分销策略上所做出的合理的策略。国内自主汽车
产品如果想要保持以及提高其竞争力，需要从以下几个方面进行改进：坚持自主创新的战略理念，掌握属于自己的核心科技，提高自己的服务质量，坚持以人为本的产品理念，完善汽车市场分销渠道，根据不同的情况合理的使用促销手段，打造属于自己的个性鲜明的产品。
d320关键词：奇瑞汽车；产品竞争力；产品组合；产品促销；分销渠道；市场环境
Abstract
In the increasingly fierce competition, the development of the autonomous vehicle is facing a great challenge. How can we maintain and improve the competitiveness of the domestic independent automotive products, many independent domestic auto companies are facing the most serious problems. The good performance of the Chery products undoubtedly many automotive products bring a lot of encouragement. Chery's product competitive analysis and research, and successfully absorb the successful experience of the automobile automotive products, to bring some help to solve their problems of competitiveness of their products.
Chery product prototype, the impact on consumers through the Chery products, Chery product portfolio strategy, product pricing strategy of Chery Automobile, Chery Automobile promotional strategies as well as Chery product distribution channels to select the five aspects of Chery automotive products were analyzed, taking into account the impact of environment on the competitiveness of Chery automotive products to take to find ways to improve the method of the competitiveness of domestic masonry automotive products brand.
Can be seen in the analysis of the competitiveness of Chery Automobile products, Chery Automobile product has a distinct personality as well as in product mix, product price, product promotion and product distribution strategy to make a reasonable strategy. Independent domestic automotive products, if you want to maintain and enhance their competitiveness, the following improvements: adhere to the strategic concept of independent innovation, to master their own core technology to improve the quality of their services, adhere to the concept of people-oriented products, improve the automotive market distribution channels, according to different circumstances and reasonable use of
promotional tools to create their own distinctive products.
Key words：CHEERY；Competitiveness of their products；Product portfolio；Product promotions；Distribution channels；Market environment
目录
第一章 引言 1
第二章 奇瑞汽车概况 2
宝骏乐驰2.1 奇瑞汽车标志以及含义 2
2.2奇瑞汽车产品的现状 3
第三章 市场环境对奇瑞汽车产品的影响 4
3.1 国际汽车市场环境对奇瑞汽车产品的影响 4
3.1.1 世界汽车市场现状 4
3.1.2 世界汽车产业发展特点 6
3.1.3 世界汽车产业市场发展趋势 6
3.2 国内汽车市场环境对奇瑞汽车产品的影响 7
3.2.1 国内汽车行业现状 7
3.2.2 政治环境对奇瑞汽车产品的影响 9
3.2.3 经济环境对奇瑞汽车产品的影响 9
第四章 奇瑞汽车产品竞争力分析 11
4.1 汽车产品竞争力简析 11
4.2 奇瑞汽车产品对消费者的影响 14
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